Campaña de Mercadeo Social 'Me Amo, Te Amo' a favor de la autoestima en pacientes oncológicos.

摘要

Considering that the oncology medical treatment is vital to finding a cure for cancer, people must considered psychological supplement as an element that significantly contribute to cancer protocols. Both fronts ensure patients under medical treatment, defense mechanisms against the disease, making people able to fight and to better cope with the difficult situation that involves the experience of cancer. This paper will focus on analyzing how the medical and psychological impact on patients and as through actions aimed at increasing self-esteem and self-image, generate real positive change in attitude towards the disease, being a factor in all phases making up the battle against an aggressive disease, invasive and deep affectations.